Bobi craft

Region
South Asia
Country
IB topics
Last update
10/2022

Bobi Craft established in 2011. The company produces and exports branded premium hand crochet children toys and accessories using top quality material (wool, organic cotton, acrylic yarn) in Viet Nam. All Bobi products are manufactured in line with the EN71 standard, the set of safety requirements for toys sold in the EU. The company’s strategy is focused on quality, design, and concept to bring wool and fabric craft to a stage of art as well as supporting the poor, the low-income, and disadvantaged people, especially persons with disability, by providing them with on-the-job training and employment. The company aims to become a leading company in the field of crafts produced from wool and other fabrics in three key sectors: home decorations, gifts, and children toys.

Inclusive Business Model

The company involves the B40 as suppliers and laborers. Bobi Craft provides households with materials, training, and tools. 

Impact

In 2018, the company worked with more than 400 producers in Ba Ria, Da Lat, and Ho Chi Minh City, including handicapped persons (especially the blind), farmers with free time, and women staying at home. Of these, 80 persons are full-time staff of the company, and the rest provide goods on a part time basis from home. Most of the producers (98 per cent) are women; and as 
part of its business philosophy, the company has a specific objective to empower women, so that they can work from home and become financially independent. The company has also a policy to 
support the handicapped persons through a monthly allowance paid additional to the salary (VND 300,000-500,000). On average, a full-time producer can earn a monthly salary between VND 
6-10 million ($250-$450), plus overtime payment, as well as social and health insurance (for the employees only, not the suppliers). Combined salary and overtime payment could reach VND 
20 million or around $800 per month in total. The salary is paid based on the number of working hours and products. The salary for the craftsmen doing handmade products in the sector is not low; 
for Bobi Craft, labour cost is the main production cost. The income received is significant, especially for handicapped persons.