Customer-centricity at the Base of the Pyramid

Three reasons why customer-centricity isn’t as easy as it sounds

By Caroline Ashley

Designing profitable businesses for modest-income consumers has been a major challenge for companies for the past thirty years, yet new growth in world consumption will come from this population.

The base of the pyramid (BoP) has long been recognised as an untapped market, but the question has now shifted to the more complicated how do we tap into it?.

Energy portfolios better explain the complex reality of rural households’ energy choices and help identify previously overlooked opportunities to address their needs

By Chandrima Das and Akshay Kohli

There is a common phenomenon in product development. A particular product might pass all assessments and quality control, but struggle to be adopted by the intended users, leaving us wondering where it went wrong.

“Resilient entrepreneurs find success by getting in their customer’s shoes”

VisionSpring is a social enterprise with a blended revenue model that accelerates the uptake of eyeglasses among people living at the base of the pyramid (BoP), more specifically

Sean Blagsvedt is the founder and former CEO of Babajob, a platform which connects informal sector workers and employers in India in an innovative way.

Introduction  

Introduction

SunCity is an inclusive business venture from Egypt dedicated to the development of solar farming solutions that can reduce the dependence on conventional fossil f

When Franz Schubert wrote the first two movements of Symphony No.

Introduction

Fundación Capital is a social enterprise working to improve the financial lives of millions of people in poverty by designing and delivering solutions that make families more resilient to economic stress.