SABMiller: Improving Local Production of Barley in India

2010
Page count
4
pages
Descripción

This case study showcases alcoholic beverages company, SABMiller, which joined the Business Call to Action with an initiative to develop and improve local supply chains for barley, a key ingredient for the company’s products, in Rajasthan, India. It outlines the company's goals which include establishing centres throughout key barley-growing regions to provide farmers with certified seeds, agricultural skills training, and technical assistance; and it outlines how the business model works; the business and development impacts to date; and the key success factors.

Fecha de publicación
Idioma
English
Región / País
Región
East Asia and Pacific
Global
País
India