Fomento Social Banamex is the philanthropic arm of Citibanamex Mexico, and its goal is to reduce inequality in Mexico. It promotes capacity-building for social organizations to better meet the needs of marginalized communities living in poverty. Under this scheme and through its strategic partners, it has supported Unión Majomut, a cooperative of coffee farmers from Chiapas, so that it partakes in the entire value chain and earns a higher income for partner families.