Combining advanced technology AND local methods & experience => Success

I have a waste network and experience from developing products and meeting customers demands. Among many important factors, the process includes 2 of the most important factors
a) Listning to the customer and carefully taking into consideration, her needs.
b) Proving the result of your work by show cases, preferably performed by a University or other academic source. Consequently show numbers, being important to your target group.
Example:

Plan International invited HiNation to come to Chibombo, approx 100 km North of Lusaka, Zambia. We were invited to talk about solarlight and how the product could be used.

I was standing in a classroom with a group of people in front of me. All with very different backgrounds. There were teachers, students, villagers, local small scale farmers etc. Everybody was listening and asking questions about HiLight and how it worked. After a while a woman sitting at the back, raised her hand and asked “Is it possible to use it for my chickens?”

I answered without hesitation: “Yes, it is”

Mrs Simango, “the chicken lady”, had understood that light could increase the speed of growing of her chickens.

The questions were how and how much?

Back in Sweden, Elisabeth Persson, Associated Professor of SLU, Swedish University of Agricultural Sciences, Faculty of Veterinary Medicine and Animal Science invited me to the University to learn more about th subject. One of the subjects were the importance of quality of the light, as birds in general and poultry in particular are sensitive to a low quality light. It can make them react negatively and could even cause a reduction in growth.

The University was interested in a study of chickens in Zambia and the effect of HiLight in growing efficiency. The study was organized and carried out in November/December 2013.

The result:
Increased usage of HiLight proved that chickens grow quicker.
The students performing the study concluded that several factors in the study still are to be examined. During the study, many farmers and farmer’s cooperatives showed a serious interest of using the method and a second, larger study will be carried out. Farmers will at the same time use HiLight in their every day work to grow chickens.

I hope to see more chickens for dinner in Zambia soon!