What Works: ITC's E-Choupal and Profitable Rural Transformation - Web-based information and procurement tools for Indian farmers

2003
Page count
31
pages
Description

This case study analyses the business model, market segment, successes and challenges, and scalability of e-Choupal, an internet kiosk and virtual market place where farmers can transact directly with other actors. It reviews how the transparent process is giving farmers more control over their choices, a higher profit margin on their crops, and access to information that improves their productivity.

Publish date
Authors
K. Annamali
S. Rao
Language of publication
English
Region/Country
Region
Global
East Asia and Pacific
Country
India