The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid

2007
Page count
164
pages
Description

Drawing on income data from 110 countries and standardised expenditure data from 36 countries across the globe this publication offers a first look at the market opportunity represented by four billion individuals who make up the base of the pyramid. The analysis provides a quantitative assessment and characterisation of base of the pyramid markets, at several levels of analysis.

Publish date
Authors
A. Hammond
W. J. Kramer
R. S. Katz
J. T. Tran
C. Walker
Language of publication
English