PUPA: Bolstering Early Childhood Development
This case study showcases the PUPA business, which joined the Business Call to Action with a commitment to provide early childhood educational programmes to hundreds of thousands of children between 0 and 6 years of age in low-income communities while creating employment opportunities for low-income women micro-entrepreneurs in Brazil. It outlines the company's goals, how the business model works, the business and development impacts, and the key success factors.