This guide provides a baseline assessment of the fast-moving consumer goods (FMCG) sector in Egypt targeting low-income communities. It begins by providing an overview of key concepts, a snapshot of the FMCG industry within the BoP market as well as identifying several industry trends. The guide then dives into the most relevant parts of the FMCG value chain as well as the organisation itself and the surrounding ecosystem. The guide concludes with a list of useful resources and recommended reading for further inspiration.