Standard Chartered: Enhancing Competitiveness of Small Businesses
This case study showcases International Bank Standard Chartered which joined the Business Call to Action with the initiative to leverage its deep knowledge of enterprise development and help small businesses strengthen their capacity to access credit. It reviews the pilot SME Training Program, which provided promising small businesses in Pakistan with business development support and training. It discusses how this program works; the business and development impacts to date; and the key success factors.