The case study introduces the business mode of the 2011 founded South African enterprise Khuin !Kwa Kalahari Experience (KK) that offers authentic eco-tours within and around the Kgalagadi Transfrontier Park. The enterprise tackles high unemployment and poverty among the ‡Khomani San by rebuilding identities and by cherishing ancestral traditions and conservation. The case study analyses the economic, social and environmental impact of Khuin !Kwa Kalahari Experience (KK).