Reaching deep in low-income markets: Enterprises achieving impact, sustainability, and scale at the base of the pyramid
Enterprises seeking to achieve both impact and financial returns have worked hard for many years to deliver critical goods and services to those living at the bottom of the pyramid (BOP). While these efforts have clearly had tremendous impact helping large numbers of very poor people, it remains unclear how deeply down into the BOP we as a field are reaching. This report was developed to provide transparency and guidance to advance the broader field of funding for businesses serving the deep BOP.