Inside - Needs or Wants? Unravelling demand, affordability and accessibility when selling to the base of the pyramid
2013
•
pages
Page count
6
Description
This report discusses the challenges in creating consumer demand for new products or services for the bottom of pyramid. It provides case examples from the Business Innovations Facility portfolio.
Publisher
Business Innovation Facility (BIF)
Publish date
Language of publication
English
Region/Country
Region
Global
