The JITA sales network: An inclusive business on the rise
2013
•
pages
Page count
24
Description
This case study showcases the JITA business model which trains and hires poor rural women to sell consumer goods in remote areas. The study analyses the evolution of the model, how it works, commercial results, development impacts, and lessons learnt.
Publisher
Business Innovation Facility (BIF)
Publish date
Language of publication
English
Region/Country
Region
East Asia and Pacific
Country
Bangladesh