This case study reviews the 'Livestock Marketing and Enterprise Project' and 'Livestock Purchasing Fund' in Kenya, which aimed to create a responsible livestock marketing system that would integrate 5,000 pastoralists from the Carissa district of Kenya into the livestock markets in Nairobi and Mombasa, thereby improving pastoralist incomes. It discusses the enterprise's value chain and model; the challenges and successes; and details the strategy behind the Livestock Purchasing Fund.