Research paper #40 evaluates the financial viability of CARE Foundation’s rural primary-health-care delivery model, which includes an outpatient insurance product. The model is aimed at providing access to affordable primary health care in rural areas. The paper assessed the value proposition of the programme to clients and reviewed the performance of the outpatient insurance product, taking into account the contextual factors affecting the product and the model. Since technology plays an important role and is considered key to contributing greater efficiency, the programme’s use of technology and the impact of this are analysed in detail.