Digital identity for smallholder farmers: Insights from Sri Lanka
The report highlights key findings from a qualitative research in Sri Lanka, which was designed to improve the mobile industry’s understanding of farmers’ identity-related needs and pain points, as well as their attitudes and perceptions towards digital identity. It highlights a number of important cross-cutting themes that are likely to shape the opportunity for identity solutions in Sri Lanka, as well as other emerging markets. The research also explores how agribusinesses and other service providers could gather and/or authenticate digital information for farmers in order to help them build robust and recognised ‘economic identities’.