Unique Quality Product Enterprise. Empowering marginalised women in Ghana through reviving the cultivation of indigenous crops. SEED Case Study Series.

2017
Page count
12
pages
Description

Case study on Unique Quality Product Enterprise (UQE). UQE's business model is based on a market-leading approach to promote the production and processing of the cereal grain fonio. Fonio was once a major food crop across West Africa and is known for is nutritional value, taste and adaptability to local climate and soil conditions. However, the introduction of rice and other cereal crops largely replaced fonio. UQE believes in fonio’s commercial potential and identified community members who were still growing the crop for local consumption. The enterprise engaged with local landholders and wider communities to gain access to infertile, unused land for women farmers. UQE promotes the expansion and harvesting of fonio crops using traditional methods. 

Publisher
SEED
Publish date
Language of publication
English
Region/Country
Region
Sub-Saharan Africa
Country
Ghana
IB topics
BoP as distributor
Environmental Impact
Gender
Inclusive business models and strategy
Sector
Agriculture or Food