Leadership and organizational culture in customer centricity
2018
•
pages
Page count
36
Description
What lies behind a successful customer-centric organization? This case study looks at the process by which customer centricity has evolved and has been shaped over time within AMK, a Cambodian microfinance institution (MFI). It shows the crucial role that leadership and upper management play in building and sustaining a customer-centric culture and practice.
Publisher
The Consultative Group to Assist the Poor (CGAP)
Publish date
Language of publication
English
Region/Country
Region
East Asia and Pacific
Global
Country
Cambodia
IB topics
Sector