The hidden pitfalls of inclusive innovation

2015
Page count
5
pages
Description

New products and services sold to low-income people in emerging markets often fl ame out before the eff ort reaches the scale it needs to thrive. Here’s what business leaders need to know to escape that fate.

Publisher
Accenture, Stanford Social Innovation Review
Publish date
Authors
D. Light
L. Pongeluppe
R. Narsalay
Language of publication
English
Region/Country
Region
Global