Base of the pyramid consumers: Getting the right product to the right people
Many innovative products and services are being developed for Base of Pyramid markets - stoves, water purifiers, off-grid power and nutritious foods, for example. However, the companies developing these products have to be innovative and creative in the face of several challenges: low purchasing power, traditional consumer preferences and logistical problems, such as inadequate infrastructure that hamper market growth.This document explores the ways in which companies are tackling these issues and innovating.