Women sales force: an impactful channel for health-related products?

2022
Page count
44
pages
Description

This report – supported by the Bill & Melinda Gates Foundation – relies on case studies drawn from the health sector to provide a better understanding of female sales forces. When are women direct sales forces be best-placed to reach low-income (women) consumers and why? How much income can women sales agents truly hope to make from these models?  What practical requirements and best practices can help make these models successful?

Publisher
Hystra
Publish date
Authors
A. Magand
L. Berthault
L. Klarsfeld McGrath
Language of publication
English