Design-led testing: a primer

2021
Page count
20
pages
Description

This toolkit introduced design-led prototyping for companies serving low-income customers. Design-led prototyping is an iterative process, meaning that critique and refinement comes through a series of validation exercises wherein consumers provide feedback to the prototype. Testing does not entail asking users what they think about the prototype as much as it anchors a broader conversation with consumers about how the central idea of the prototype might add value in their lives. 

Publisher
Growth for Growth, ThinkPlace
Publish date
Language of publication
English
Region/Country
Region
Global