This paper shows an exciting new momentum towards living wages, coming from businesses, investors and numerous civil society organisations. A vanguard of leading companies is moving beyond statutory minimum wages to ensure that workers are paid enough to achieve financial security. However, too many businesses still see living wages as a challenge rather than an opportunity. This paper seeks to change the narrative. It provides a new perspective on what paying living wages offers to companies and demonstrates that living wages generate a wealth of benefits to workers, businesses and society.