Making beneficial fast-moving consumer goods affordable, accessible and aspirational for all

2021 pages

The lack of affordable and appealing nutritious foods limits the ability of many lower-income consumers to sustain a healthy diet. As the largest player in the food system, food and beverage companies in low- and middle-income countries have the potential to vastly improve nutrition. What role can innovative business models and distribution channels play in providing affordable nutritious foods? And what marketing innovations can help ensure that low-income clients consume the products at the required frequency for health impact? Over the past 5 years, as part of a program supported by the Bill & Melinda Gates Foundation, the Growth for Growth coalition has been working to develop innovative business models to fight malnutrition. They are now proud to share key learnings that can be applied throughout consumer goods industries.

Growth for Growth
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