This roadmap is a step-by-step guide for off-grid clean energy companies to identify and adopt strategies to serve female customers more effectively. The roadmap was developed by the Power Africa Off-grid Project following a pilot with GDC member Simusolar to develop a market-focused gender strategy. By following this roadmap, your company can gain a deeper understanding of female farmers’ demands and challenges—distinct from those of men—in gaining access to productive use of energy (PUE) technology. Power Africa is grateful to Simusolar for its collaboration and willingness to share the lessons and tools in this roadmap.