A Firm-level Approach to Majority Markets Business: Private Sector Mapping Project
2008
•
pages
Page count
28
Description
This report about a private sector mapping project takes a closer look at the current motives, strategies, incentives, obstacles, and benefits as perceived by firms to enter untapped majority markets. For this purpose, 521 interviews in thirteen countries in Latin America and the Caribbean (LAC) were conducted.
Publish date
Language of publication
English
Region/Country
Region
Latin America and the Caribbean
IB topics