A Rising US$ 750 Billion Market: Unlocking Opportunities at the Base of the Pyramid in Latin America and the Caribbean
This report investigates how the Latin America and the Caribbean's market at the BOP has changed during recent years. It presents data on the BOP market size, socioeconomic characteristics, market segments, expenditure patterns, and demand-related factors, and it also provides insights into what the region's BOP consumers want and identifies underserved markets and business opportunities. It includes an examination of the supply side of BOP markets and analyses what types of business models, distribution channels, and input sources have enabled enterprises to successfully engage the Latin American and the Caribbean BOP market.