Inside - Striking a balance between profits and impact: How scenario modelling can be used to create a successful inclusive business plan
2012
•
pages
Page count
9
Description
This report explores the scenario modelling process of JITA, an inclusive business in Bangladesh that trains and hires rural women at the bottom of pyramid, to sell consumer goods in remote areas. It discusses the business model approach and the strategies to gain both financial and social returns.
Publisher
Business Innovation Facility (BIF)
Publish date
Language of publication
English