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Publication database

This database contains a diverse range of more than 2,000 publications about inclusive business and relating topics, such as impact investing, microfinance and market systems approaches. You will find not only reports but also market intelligence, case studies, tools and videos that touch upon of several sectors and regions.

The diverse range of publications in this database all relate to inclusive business - meaning business models that engage base of the pyramid (BoP) consumers, suppliers, entrepreneurs and/or employees in low income and/or emerging markets.

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Database: Publications

Displaying 1 - 1 of 1
Checklist: Reaching the rural consumer - Is the village entrepreneur (VE) or local franchisee the right model for your initiative?
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This checklist helps inclusive businesses who are wanting to market to low-income, rural consumers, examine if the "village entrepreneur" approach would work for the last mile of their distribution channel.

PublisherBusiness Innovation Facility (BIF)
Publish Date
AuthorN. Dutt
LanguageEnglish
Region/CountryGlobal
IB Topics: BoP as customer, Last mile distribution
Sector
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