Publication database

Between November 2018 and November 2019, Gates Foundation and Mars Edge discussed collaboration opportunities to accelerate the urban go-to-market strategy of Mars Edge’s nutritious savory snack GoMo™, specifically designed to help address nutritional deficiencies of 6-18 year olds in India, with a focus on reaching low-income consumers. The Growth for Growth (G4G) network of service providers set up by the Foundation’s PSP program co-designed this strategy to reach lower-income urban areas. In December 2019, the PSP approved a grant to assess and adapt the model during a market test. As part of the grant, the collaboration between G4G and Mars then continued until December 2020. This case study aims to share the lessons learned throughout this journey, in terms of public-private collaboration and innovation process.

This document has been designed to provide you with sustainable approaches to increase the consumption frequency of nutritional and other beneficial FMCG (fast-moving consumer goods) products for lower income consumers. This toolkit has been created by experts in consumer insights and behavioural science, as well as marketing, distribution and communications strategy. It is a series of standardised modules and tactics to fuel your strategic marketing and innovation processes, helping you reach sustainable impact at scale (SIS).

Companies selling fast-moving consumer goods (FMCG) have traditionally focused their marketing and distribution efforts on increasing penetration of their products. However, few have focused on increasing how frequently consumers purchase their products. While focusing on penetration can be a sound business strategy for traditional FMCGs companies, it cannot suffice for brands selling products meant to have a health impact achieved through repeat use. How can last-mile distributors encourage frequent consumption among consumers?

As is the case elsewhere, in Africa, many people depend entirely on food systems for employment and incomes as well. For these reasons, building resilient and sustainable food systems is crucial to ensuring sustainable economies and achieving the Sustainable Development Goals (SDGs) and Agenda 2063 Goals. However, Africa remains food insecure, accounting for 256 million of the world’s 795 million people suffering from hunger. Against this challenge, this 2021 African Agriculture Status Report (AASR21) provides evidence and insights on the prospects of achieving resilience and sustainability in Africa’s food systems.

This report aggregates the voices of 6,000 Kenyan farmers interviewed between June 2020 and May 2021. They relate their lived experience during the Covid-19 pandemic and how livelihoods were adversely affected by supply chain disruptions and government lockdowns. 

This report puts forward a comprehensive policy strategy for greater gender equality in the ASEAN region’s rural areas. Following an overview of the evidence about the size of the women labour market in rural areas, it provides a discussion of the policies to reduce the barriers that prevent an equal access by men and women to quality jobs and to starting new businesses. To help the sharing of good practices, the discussion benefits the lessons from a series of selected case studies in ASEAN countries about local programmes to overcome gender barriers. The final chapter provides a review of the gendered implications of the COVID-19 pandemic on agriculture and farming in ASEAN countries and the coping strategies taken by ASEAN governments.

This snapshot report details how prioritising green and social enterprises delivers triple returns - economic, social and environmental – in both short and long terms. It analyses the status quo, gaps and potentials of green and social enterprises as well as the SME support landscape in different areas and locations. Building on in-depth SEED-conducted interviews with enterprises and enterprise support providers, green recovery contributions and support opportunities were identified to improve the existing support offers for green and social enterprises in a green recovery context.

This guide lists digital tools that deliver remote data collection, information, or training for farmers and farmer organizations. It assesses them on five criteria: demand, value addition, costs, transcending inefficiencies, and interoperability. 

Conexsus supports small farmers associations and cooperatives that work under a income-generating model that preserves standing forest and other biomes. It focuses on three lines of action: business model, market access, and impact finance.