Publication database

This report describes the design of a Behavioural Change Communications (BCC) campaign to promote improved cooking stoves in Kakuma town, Kakuma refugee camp and Kalobeyei Integrated Settlement, and the experiences and key learnings of the first six months of BCC campaign implementation (June to December 2021).

Between November 2018 and November 2019, Gates Foundation and Mars Edge discussed collaboration opportunities to accelerate the urban go-to-market strategy of Mars Edge’s nutritious savory snack GoMo™, specifically designed to help address nutritional deficiencies of 6-18 year olds in India, with a focus on reaching low-income consumers. The Growth for Growth (G4G) network of service providers set up by the Foundation’s PSP program co-designed this strategy to reach lower-income urban areas. In December 2019, the PSP approved a grant to assess and adapt the model during a market test. As part of the grant, the collaboration between G4G and Mars then continued until December 2020. This case study aims to share the lessons learned throughout this journey, in terms of public-private collaboration and innovation process.

Distribution to the BoP is a highly under-researched field, but one that has the potential to improve the well-being of millions. Most research in this field has been focussed on the process of innovating for product design, with less focused on distribution. While this research focuses on Ghana, this work aims to create the foundation for a better BoP distribution model which can contribute to poverty alleviation and sustainable development in developing countries around the world.