Design-led testing: a primer

2021
Page count
20
pages
Descripción

This toolkit introduced design-led prototyping for companies serving low-income customers. Design-led prototyping is an iterative process, meaning that critique and refinement comes through a series of validation exercises wherein consumers provide feedback to the prototype. Testing does not entail asking users what they think about the prototype as much as it anchors a broader conversation with consumers about how the central idea of the prototype might add value in their lives. 

Publicado por
Growth for Growth, ThinkPlace
Fecha de publicación
Idioma
English
Región / País
Región
Global