23

Inclusive Data

How entrepreneurs are using data to empower communities

Technologies For Smallholder Farmers - A Balancing Act

Technologies For Smallholder Farmers - A Balancing Act

Blog by David Chen, AgriG8

After being homebound in Singapore for two years because of the pandemic and instability in Myanmar, my direct interactions with the smallholder farmers was reduced to zero. In an ultra-urban setting of a developed country, I find it peculiar that people are interested in the experience we had with the rural population. I was surprised to learn that the community in Singapore was sometimes unaware of the challenges smallholder farmers in developing countries face. For a company that prides itself on being inclusive, I realized, we were not as inclusive as we thought we were. We have excluded the supposedly more developed population from the work we do, yet the knowledge gap is very real. People are becoming more curious about where their food comes from and the people who produce these staples. During the pandemic, we co-founded a new company, AgriG8 (pronounced ‘Aggregate’) to speed up digital integration into the rice industry. Personally, it provided a different avenue for me to contribute to the rice sector.

Commercially, AgriG8 is an Agri-FinTech company with the objective of making it attractive for lenders to invest in sustainable agriculture (practiced by the smallholder farmers). From a developmental point of view, our commercial agenda solves the problem of slow uptake of sustainable practices among the rice farmers, by improving access to affordable finance. The hypothesis: Farmers practicing sustainable methodology are more resilient and therefore, more virtuous borrowers. Another agenda is to reduce reliance on donors and gradually transition to a market mechanism where the private sector can play an active and commercially feasible role in sustainable agriculture.

women rice farmers
AgriG8 improves farmers' access to sustainable finance. © AgriG8

We use a multi data approach where collected data overlaps with remote sensing intels and other derivatives data to give a more complete picture of field activities. Such data includes remote sensing data from satellites, drones, on the ground Internet Of Things (IOT) devices, farmers self-input data and community based data. While most data such as vegetation and weather indices are from the public domain and easily obtainable, farmers' self-input data requires a more intuitive interface for engagement. It is still a ‘mobile first’ approach that may sometimes face challenges such as network coverage, smartphone penetration rate and digital literacy. Compared to years ago when Golden Sunland did its first pilot, the cost of remote sensing has dropped significantly, making it possible to implement at scale. The resolution has increased as well; from private satellites, we can get granular information more frequently. But do we really need such precision? Technology advancement is necessary, but there is absolutely no need to have the latest solution all the time. Many times, the next big thing may not be better than the last best thing. What we seek is a fine balance between the right amount of affordable data at adequate quality and realistic, actionable items on the ground. AgriG8 advocates for technology adoption alongside culture transition. An exaggerated example of poor technology integration is the introduction of an expensive auto-pilot tractor to the farmers while they are still transitioning out of use of buffalo. 

At least for the foreseeable next five years, I personally don’t see the replacement of farmers' self-recorded data if we want a holistic view of sustainability. ‘Holistic’ refers to the inclusion of items such as gender equality, health and safety, just two examples of data that cannot be captured by any known remote sensors or IOT device known to the agriculture industry now. It is no secret in the industry that it is extremely difficult to collect quality data from farmers consistently. The challenges include the lack of incentive for farmers to provide these data, no trust towards the people collecting data and the precariousness of the use of data. 

female rice farmer, Myanmar
Quality data will come when the benefits of quality data are apparent to the farmers. © AgriG8

At this point, the word ‘data’ has appeared 17 times, underlying its importance. The most common question we get asked is “How do you ensure the accuracy of the data you collect?” This is typically followed by explorations of how and what technologies may improve the trustworthiness of the data collected. Our answer is always a shocker. You can’t ensure the accuracy of farmer collected data… at least not through technology alone. Most importantly, that is the wrong tree to bark up in our opinion. Quality data will come when the benefits of quality data are apparent to the farmers. Farmers or the urban population, there is really no difference in behavior. We place effort in activities that bring value to us, be it entertainment or something clearly tangible. This is AgriG8’s approach towards innovation, much akin to Nokia’s slogan ‘Connecting People’ and its more apt Mandarin translation of “basing technology on humans” (科技以人為本). 
 

David Chen
David is the Chief of Operations and a co-founder of Golden Sunland. In 2021, he co-founded AgriG8 to further support farmers. He graduated from Murdoch University with a degree in Molecular Biology and obtained a master's degree in Tri-Sector Collaboration at Singapore Management University. The son of a rice entrepreneur, he entered the hybrid rice industry himself in 2008. His mission is to take technological advcances to the smallholder farmers who need them, thus offering them a sustainable way out of poverty.

Entrevista

Data for Good: Using data and analytics to find innovative solutions to global challenges

I-Sah Hsieh underlines how data and analytics can be used to respond to pressing development challenges and help organizations and companies increase their social impact.
Alexandra Harris
Table of contents

graphic summary

GRAPHIC SUMMARY

Learn more about how data can empower communities by reading this twenty-third edition of the online magazine on Inclusive Business! The illustration was developed by Christopher Malapitan, a visual practitioner and trainer based in Brussels....

Christopher Malapitan

editorial

Digital transformation requires room for innovation

In his editorial, Björn Richter, Head of the Digital Transformation Cluster at GIZ, argues that sustainable global digital transformation will only be achieved through entrepreneurial innovation, facilitated by inclusive business policies, improved data access, and by fostering local digital ecosystems.

Björn Richter

feature story

Inclusive Data: How entrepreneurs are using data to empower communities

Data – especially consumer data – is often viewed as a tool used by Big Tech and multi-national companies for their own benefit. However, data and digital access can also be empowering and provide access to opportunities and solutions that were previously out of reach, particularly for low-income communities. According to the World Bank report Data for Better Lives, “Innovations like these herald the promise of business models that apply data to create new and better goods and services, helping to address development challenges in the process.” In this issue of CLUED-iN, we speak with entrepreneurs using data in meaningful ways to benefit communities in sectors ranging from health to agriculture.

Alexandra Harris

Data for Good: Using data and analytics to find innovative solutions to global challenges

I-Sah Hsieh underlines how data and analytics can be used to respond to pressing development challenges and help organizations and companies increase their social impact.

From hive to bottle: Building transparency and trust through traceability

Nature’s Nectar CEO Katherine Milling explains why value chain traceability is the key to building trust among consumers and producers while supporting local beekeepers sustainably.

Changing the way data is gathered to benefit farmers

To track their impact on rural communities, NGOs and inclusive businesses need data. Kelechi Amadi, co-founder of a digital data platform, explains how this data can be gathered and used.

Using data to professionalise farmer organisations

When cooperatives and farmer-led SMEs improve their capacity, their stakeholders benefit. How can data help them become more professional? Filipe Di Matteo and Harrison Kaziro of AMEA also discuss how to gather such data.

Empowering cancer patients through health data access in Nigeria

Oncopadi founder Dr. Omolola Salako explains how Oncopadi’s digital platform enables access to oncologists and empowers cancer patients by providing them with access to their own health data.

Technologies For Smallholder Farmers - A Balancing Act

Based on his own experiences, founder David Chen details why it is necessary to strike a balance to ensure data and technology are utilized appropriately to support smallholder farmers as they transition to more sustainable practices.

Real-time information for farmers enables climate adaptation

Moses Kimani, founder of Lentera Africa, explains how real-time data can help farmers adapt to climate change and anticipates how agricultural data management will evolve in the future.