Rama Bijapurkar is India’s most respected thought leader on consumer behaviour and business-market strategy. She is an independent management consultant, co founder of think tank and fact tank People Research on India's Consumer Economy (www.ice360.in) and visiting faculty at the Indian Institute Management Ahmedabad. She has served as an independent director on several blue chip corporate boards and academic institutions in India. Her most recent book is “A Never-Before World: Tracking the Evolution of Consumer India“