ABC Bikes sells motorcycles to rural and semi-urban poor and low-income people. Motorcycles are mostly used for income-generating activities.
The company differs from other motorcycle companies by offering flexible payment plans while guaranteeing repairs and availability of service and repair parts.
In 2022 the company will achieve a revenue of ZMW 12 million ($0.7 million) and serves 300 BoP households (60% of its sales). The company plans to grow to ZMW 50 million by 2025.