ABC Bikes sells motorcycles to rural and semi-urban poor and low-income people. Motorcycles are mostly used for income-generating activities.

In 2022 the company will achieve a revenue of ZMW 12 million ($0.7 million) and serves 300 BoP households (60% of its sales). The company plans to grow to ZMW 50 million by 2025.

The company differs from other motorcycle companies by offering flexible payment plans while guaranteeing repairs and availability of service and repair parts.