Sub-Saharan Africa
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PremierCon is an agrobusiness in the Northwest of the country buying cassava to make starch for the nearby mining companies. The company sources from about 4,500 (2022) farmers, up from 353 in 2021 and will substantially increase its sourcing to 15,000 by 2025.

Inclusive Business Model

Most of those farmers are very poor and poor, and the company is paying a premium price.


The company could pay the farmers much better if it could further process the starch as the mining companies do; however, at the moment this is not possible because it is a cartel-like market. By attempting to do so, the company would immediately lose its customers and hence its profitability. However, to increase income for the poor in its supply chain (and higher profitability for the company) it wishes to go in that direction.