Inclusive Data

How entrepreneurs are using data to empower communities

From hive to bottle: Building transparency and trust through traceability

From hive to bottle: Building transparency and trust through traceability

Interview with Katherine Milling, Co-founder and CEO, Nature’s Nectar

Nature’s Nectar is a Zambian honey company. Using modern beehives, they reduce deforestation, produce top-quality honey, and pay a price premium to farmers. Every single beehive is GPS located and tagged to a farmer in the system. 

Nature’s Nectar uses a data tracking system to ensure full traceability of products. How important is this to your consumers?

Honey is one of the most adulterated food products in the world, typically ranked in the top three under milk and olive oil. Producers often add different types of sugars or syrups to dilute the honey and make more profits from cheaper sugars. This has created a distrust in honey authenticity and a need to verify where honey is produced. With the consumer market now really trying to understand exactly where their food is coming from, it’s important that we can prove as a supplier where the honey is produced and how. The traceability function we can provide gives full transparency and trust to our consumers, creating much higher value for our products. 

African farmers hanging beehives into trees
Nature's Nectar is a sustainable honey company. © Nature's Nectar

How does access to detailed data have a demonstrated positive impact on farmers/beekeepers and their local communities?

The sole reason Nature’s Nectar utilizes this data is to prove transparency and fairness for our producers. This use of this data enables us to show that not only are farmers getting a higher price for honey produced, but it creates strong and trusting partnerships between us. Traceability has enabled us to enter into higher value markets, which then enables us to pay farmers the best price for honey produced. We are able to prove the impacts long-term as well, such as total amount produced from farmers and total payouts, which again creates this strong partnership and trust for a continued long-term relationship. 

How does traceability help with demonstrating impact for fundraising purposes?

This helps us tremendously when it comes to fundraising and capital requirements. Just like any bank loan or seeking of finance, funders always need to see some kind of history for our operations. Due to the functionality of our impact traceability, we can easily pull data and show our impacts over time and how this not only brings benefits to our producers but also that we are able to perform. We can also send detailed reports of our progress and learnings over the years. 

bees in a beehive
Nature's Nectar tracks its honey from hive to bottle. © Nature's Nectar

Is data tracking important for reaching new export markets, for example, in the EU?

We see the most important data for reaching new markets as the traceability function. Being able to 100% prove where our honey is produced and by which farmers brings us massive value in new markets, especially as most honey on the shelves currently passes through so many middlemen. The unique benefit of Nature’s Nectar is that we control our entire value chain, ensuring we produce, process and sell all of our honey from hive to bottle. 

How do you use data to increase and/or verify your environmental impact?

Our aim at Nature’s Nectar is to use beehives as a way to protect the environment, with one beehive protecting one hectare of land. We do this by working with communities to first decide which areas they have determined are for beekeeping, and areas that they will protect and not use for farming or any other activities. The land is always under community ownership, and we use the data system to track the GPS locations of the beehives and create maps of areas where these hives are placed. We are then able to see protected land areas, as well as the difference in land areas with beehives as opposed to areas without beehives. 

Katherine Milling

A Native Texan, Katherine has been living and working in Zambia since 2014. She is a passionate advocate for social and environmental impacts, which is what initially led her to Zambia with the Peace Corps. Katherine has been engaged in beekeeping activities for 10+ years, and co-founded Nature’s Nectar in early 2018. As a Female entrepreneur, Katherine is zealous about gender equality that truly creates lasting impact in vulnerable communities. She hopes to see Nature’s Nectar act as the catalyst for sustainable beekeeping in Zambia and beyond, protecting and preserving forests one beehive at a time.


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Table of contents

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Learn more about how data can empower communities by reading this twenty-third edition of the online magazine on Inclusive Business! The illustration was developed by Christopher Malapitan, a visual practitioner and trainer based in Brussels.…

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Inclusive Data: How entrepreneurs are using data to empower communities

Data – especially consumer data – is often viewed as a tool used by Big Tech and multi-national companies for their own benefit. However, data and digital access can also be empowering and provide access to opportunities and solutions that were previously out of reach, particularly for low-income communities. According to the World Bank report Data for Better Lives, “Innovations like these herald the promise of business models that apply data to create new and better goods and services, helping to address development challenges in the process.” In this issue of CLUED-iN, we speak with entrepreneurs using data in meaningful ways to benefit communities in sectors ranging from health to agriculture.

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I-Sah Hsieh underlines how data and analytics can be used to respond to pressing development challenges and help organizations and companies increase their social impact.

From hive to bottle: Building transparency and trust through traceability

Nature’s Nectar CEO Katherine Milling explains why value chain traceability is the key to building trust among consumers and producers while supporting local beekeepers sustainably.

Changing the way data is gathered to benefit farmers

To track their impact on rural communities, NGOs and inclusive businesses need data. Kelechi Amadi, co-founder of a digital data platform, explains how this data can be gathered and used.

Using data to professionalise farmer organisations

When cooperatives and farmer-led SMEs improve their capacity, their stakeholders benefit. How can data help them become more professional? Filipe Di Matteo and Harrison Kaziro of AMEA also discuss how to gather such data.

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Oncopadi founder Dr. Omolola Salako explains how Oncopadi’s digital platform enables access to oncologists and empowers cancer patients by providing them with access to their own health data.

Technologies For Smallholder Farmers - A Balancing Act

Based on his own experiences, founder David Chen details why it is necessary to strike a balance to ensure data and technology are utilized appropriately to support smallholder farmers as they transition to more sustainable practices.

Real-time information for farmers enables climate adaptation

Moses Kimani, founder of Lentera Africa, explains how real-time data can help farmers adapt to climate change and anticipates how agricultural data management will evolve in the future.