A visual summary of the most important learnings when it comes to choosing the right customer segment for your business, with a special focus on the effect of the current Covid-19 pandemic for inclusive business models. Learn more about these aspects by reading this tenth edition of the online magazine on inclusive business! The illustration was developed by Christopher Malapitan, a visual practitioner and trainer based in Brussels. Through the use of visual storytelling methods he empowers individuals and organizations to “see” what they mean.