Base de données de publications

This roadmap is a step-by-step guide for off-grid clean energy companies to identify and adopt strategies to serve female customers more effectively. The roadmap was developed by the Power Africa Off-grid Project following a pilot with GDC member Simusolar to develop a market-focused gender strategy. By following this roadmap, your company can gain a deeper understanding of female farmers’ demands and challenges—distinct from those of men—in gaining access to productive use of energy (PUE) technology. Power Africa is grateful to Simusolar for its collaboration and willingness to share the lessons and tools in this roadmap.

This how-to-guide from the Global Distributors Collective is useful for last mile distributors looking to expand their product offering for customers. Exploring what this means for different distribution models, as well as key factors to consider including market, impact, organisational and logistical fit, the guide also features four case studies from the GDC membership. It was produced via a project delivered in partnership with Solar Sister and financed by EEP Africa.

This document has been designed to provide you with sustainable approaches to increase the consumption frequency of nutritional and other beneficial FMCG (fast-moving consumer goods) products for lower income consumers. This toolkit has been created by experts in consumer insights and behavioural science, as well as marketing, distribution and communications strategy. It is a series of standardised modules and tactics to fuel your strategic marketing and innovation processes, helping you reach sustainable impact at scale (SIS).

Consumer intelligence refers to the insights and recommendations generated by research teams about target demographics of consumers. In the Growth for Growth network, ThinkPlace used a range of research methods to develop consumer intelligence. Regardless of method, this research focused on spending time with people in their context, learning about how consumers experience the world, not how we see their world externally. 

This toolkit introduced design-led prototyping for companies serving low-income customers. Design-led prototyping is an iterative process, meaning that critique and refinement comes through a series of validation exercises wherein consumers provide feedback to the prototype. Testing does not entail asking users what they think about the prototype as much as it anchors a broader conversation with consumers about how the central idea of the prototype might add value in their lives. 

To scale successfully, you need to adapt your business model several times as you learn about your new markets, distribution networks, customer segments and other organisational challenges. In this tool we explore the use of lean startup principles such as experimentation, iteration, and learning to ensure your adaptations are based on evidence-based data.