Consumption frequency: A replicable approach to marketing nutrition and other beneficial FMCG

2021
Page count
128
pages
Description

This document has been designed to provide you with sustainable approaches to increase the consumption frequency of nutritional and other beneficial FMCG (fast-moving consumer goods) products for lower income consumers. This toolkit has been created by experts in consumer insights and behavioural science, as well as marketing, distribution and communications strategy. It is a series of standardised modules and tactics to fuel your strategic marketing and innovation processes, helping you reach sustainable impact at scale (SIS).

Publisher
ThinkPlace, Growth For Growth
Publish date
Language of publication
English