Firmenich in India: Changing the rules of engagement with low income consumers
The report describes Firmenich’s efforts to provide value to its clients in the supply chain by developing the capacity to design affordable hygiene and nutrition products whilst also meeting the taste preferences of low income consumers. It discusses the company's partnership with social enterprise Naandi and their consumer insight initiative which sought to develop a stronger understanding of low income consumers’ lifestyles, cultures, household dynamics and relationships, patterns of behaviour, and preferences.