Achieving Scale and Sustainability in a Social Enterprise at the Base of the Pyramid
2009
•
pages
Page count
152
Description
This thesis reviews five elements needed by social enterprises working at the base of the pyramid in order to achieve scale and sustainability, drawing upon examples from the Philippine BOP retail market. It reviews and makes recommendations for BOP theory development and encourages further research into BOP consumer behaviour.
Publish date
Language of publication
English
Region/Country
Region
East Asia and Pacific
Country
Philippines