Mai Vietnamese Handicrafts: Crafting a brighter tomorrow for disavantaged women and minorities in Vietnam
This case study presents the business model of the Vietnamese company Mai Vietnamese Handicrafts (MVH). The company reaches out to artisans in underserved areas and employs them as producers. As well as being the primary marketing agent for neglected women in rural areas, MVH is also actively involved in product development, marketing activities and design to offer quality, environmentally friendly and trendy products.