A Guide to Inclusive Business in the Fast-Moving Consumer Goods (FMCG) sector
The guide provides an overview of key concepts in the field of inclusive business, a snapshot of the Fast-Moving Conusmer Goods (FMCG) industry within low-income markets market and identifies industry trends. It dives into the most relevant parts of the FMCG value chain, by providing a step-by-step guidance for companies along the value chain. Case studies, guiding questions and experts adivces are provided for each step.