Building Capabilities for Multi-Stakeholder Interactions at Global and Local Levels
This article is an interview with managers of Unilever discussing the processes that led the company to develop and implement a corporate sustainability strategy working with multiple stakeholders. Major learning points include; interactions with stakeholders are crucial to secure strategic resources in developing countries, developing multi-stakeholder platforms must be rooted in the corporate culture and based on principles of innovation, the overarching sustainability strategy, Sustainable Living Plan, launched in 2010, set broad objectives, while empowering local and regional managers- and even individual employees-to start and scale bottom-up initiatives if they find consensus within the organization.