There is a clear and deepening frustration amongst some with the rhetoric of “purpose”, “sustainability” and the notion of “business as a force for good”. For those of us who believe in the power of business to do good, this is an opportunity for some honest self-reflection. The common ground between those within the business and purpose world, and those who criticise it, is the desire for authenticity; the recognition that we need to move beyond the rhetoric of purpose and embed it meaningfully and consistently across business. We need an honest discussion about how this can be done, recognising where progress is being made and where actions are falling short.
Join an invited audience of 300 professionals and practitioners working to embed purpose authentically within business. Engage with peers from leading global companies, civil society and government who are pioneering new ways to harness companies' products, services, value chains, and voice to have a positive social impact.