The untapped market for agricultural innovations in emerging economies
This workbook has been conceived as a practical tool for innovators working in the agricultural sector to reach and effectively serve the untapped market of women smallholder farmers in emerging economies. The workbook reviews existing resources and tools for designing and marketing products, services, and technologies, provides a way to assess barriers and opportunities for reaching the missing market of women farmers, and recommends specific tools and processes for the entire business cycle, from product design to market entry, retention, and growth.
Securing Water for Food (SWFF)
Language of publication
Agriculture or Food