The untapped market for agricultural innovations in emerging economies

2017
Page count
110
pages
Description
This workbook has been conceived as a practical tool for innovators working in the agricultural sector to reach and effectively serve the untapped market of women smallholder farmers in emerging economies. The workbook reviews existing resources and tools for designing and marketing products, services, and technologies, provides a way to assess barriers and opportunities for reaching the missing market of women farmers, and recommends specific tools and processes for the entire business cycle, from product design to market entry, retention, and growth.
Publisher
Securing Water for Food (SWFF)
Publish date
Language of publication
English
Region/Country
Region
Global
Country
Bangladesh
Ghana
India
Jordan
Kenya
Mozambique
Nepal
Nigeria
South Africa
Uganda
Vietnam
IB topics
BoP as supplier
Employment
Gender
Innovation
Results Measurement and Impact
Sector
Agriculture or Food