This publication shows how Japanese retailer MUJI has built an inclusive supply chain positively impacting on small producers at the base of the pyramid (BOP), and how its stakeholders perceive its benefits. The report reflects direct feedback gathered during interviews and surveys conducted by IFC with different stakeholders in MUJI's supply chain, including producers, customers, employees, and management. The report highlights key challenges and opportunities that stem from engagement with the BOP producers in emerging markets. It also provides insights into good practice in incorporating the BOP producers into global value chains, drawing on MUJI’s experiences.