This case study focuses on the inclusive business model of La Hipotecaria Holding Inc., a full-service housing finance company. The company's inclusive business model is built on a niche product: mortgages for owner-occupied homes targeting formally employed borrowers whose average family incomes range from $400 to $800 per month. The case describes the inclusive business model, the company's commercial drivers, results achieved as well as IFC's role and value add.